Do want your story to end up being a bestseller? Adhere to an easy formula: thriller + 13 previous publications + 4 awards.

Increasingly more these days, authors are thought about responsible for their very own success– as well as those who were once in charge of advertising them now promote the glories of self-promotion.

With the variety of social and antisocial media at hand, you have endless chances to get to every single participant of your possible viewers.

“A white-knuckle blend of crime, young adult and contemporary fiction in a pulse-pounding plot that spans the globe” – this is what a book blurb should be if the novel was written according to the pattern developed by Waterstones.

The team from Waterstones analysed 100 bestselling books from the last ten years. Then they put all the data into Excel sheet and the result is the infographic called The Bestseller Formula.

Forget about any other genre and focus on thrillers, preferably with a lawyer as a main hero. Start writing books right now, because the bestseller will be 14th in a row.

Make sure four of the pre-bestseller books are good enough to get some literary prizes and don’t forget to give it a perfect title. It should begin with “the” and have four or more words. And please, don’t use the verbs.